Pointless cross-sell | The VidZone Network Blog

April 26, 2009

Pointless cross-sell

Not as WTF-inducing as Namco-Bandai’s teaming with Church’s Chicken, but I present you this…

Certainly, the back of the manual is a common and good place to promote another item that the customer might also be interested in purchasing.  But why try to sell them on a copy for their inferior console?  Is there a market where big brothers who jealously guard their precious high-def console need an idea of how to placate their constantly whining but hero-worshiping younger sibling with a not-quite-as-expensive version of the same thing?  (Hmm…maybe.)  I’d think that the better option here would be to promote an on-the-go handheld version, but there’s only one for the Nintendo DS and not on PSP.  Unlike Microsoft with Nintendo, Sony does have a handheld console, so there’s a definite conflict of interest there.

Carl @ 3:58 pm
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